Essentials of Marketing Research
Language: English | Publisher: South-Western College | ISBN: 0324593759 | 2009 | PDF | 432 pages | 14,5 mb
Don?t deem of yourself as a student, count of yourself as a manager. ESSENTIALS OF MARKETING RESEARCH puts you in the driver?s place with the latest information on in what state to harness the design, collection, algebra, and reporting of data to swell your company?s profits. This is a sound marketing textbook for acing the class and a dependable resource for the future.
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